Virtual Stage Event Ended

This document describes the scope and payload for subscribers of the virtual-stage-event-ended event through webhooks.

Overview

The Virtual Stage Event Ended webhook sends comprehensive engagement data for all attendees after a live event concludes. Unlike the Custom Integration which sends individual user records, this webhook aggregates all users and sends them in configurable batches.

Key Differences:

Custom Integration: Sends one POST per user (e.g., 100 attendees = 100 requests)
Virtual Stage Event Ended: Sends all users in configurable batches (e.g., 100 attendees = 1-10 requests depending on batch size, or just 1 request if configured to send all)

Batch Size Options:

Configure batch size in webhook settings (10, 50, 100, 500, etc.)
Or select "Send All" to receive all users in a single request
Default is typically 50-100 users per batch

Scope

The event is subscribed at the company level.

Subscription Coverage: All events owned by the company and its child companies
Trigger: Event is invoked when the host clicks on the "End Event" or "End Event and Start Networking" button on the virtual stage
Frequency: Once per event (when ended)
Batch Configuration: Configure how many users to send per request, or send all users at once

Payload Structure

Request

A HTTP POST request is made to the endpoint registered as the webhook for the virtual stage event ended event.

Body

{
  "eventType": "virtual-stage-event-ended",
  "webHookInvocationId": "unique-web-hook-invocation-id",
  "correlationId": "unique-correlation-id-for-this-event",
  "timestamp": "2025-01-07T10:05:24.000Z",
  "details": {
    "companyId": "d5907d53-e996-4db5-9575-6b9c17b0df1e",
    "companyName": "Acme Corporation",
    "eventId": "8d6e1e40-9deb-430d-8c17-33bd26fe70a1",
    "eventName": "Q1 2025 Product Launch Webinar",
    "totalCount": 150,
    "page": 1,
    "size": 50,
    "users": [
      {
        "_id": "65e6bfaddab97d4fc595cc08",
        "uid": "380c2455-1a9c-49a5-b691-761563c495b3",
        "userId": "user123|||8d6e1e40-9deb-430d-8c17-33bd26fe70a1",
        "name": "John Doe",
        "email": "[email protected]",
        "eventId": "8d6e1e40-9deb-430d-8c17-33bd26fe70a1",
        "companyId": "d5907d53-e996-4db5-9575-6b9c17b0df1e",
        "attended": true,
        "viewedReplay": false,
        "registrationDate": "2025-01-05T06:27:51.414Z",
        "createdOn": "2025-01-07T06:46:03.025Z",
        "updatedOn": "2025-01-07T10:15:30.125Z",
        "liveTime": 45,
        "onDemandTime": 0,
        "averageLiveViewTime": 90,
        "averageOnDemandViewTime": 0,
        "liveTimeSpentPercentage": 90,
        "onDemandTimeSpentPercentage": 0,
        "engagementScore": 85,
        "leadScore": 42,
        "rawLeadScore": 168,
        "leadStatus": ["Attended"],
        "leadScoreDetails": {
          "attendedLiveSession": 10,
          "askedQuestion": 5,
          "answeredPoll": 3,
          "clickedCTA": 8,
          "viewedResource": 4
        },
        "questions": [
          {
            "id": "q1",
            "question": "Does this integrate with Salesforce?",
            "timestamp": "2025-01-07T10:08:15.000Z"
          },
          {
            "id": "q2",
            "question": "What's the pricing model?",
            "timestamp": "2025-01-07T10:12:30.000Z"
          }
        ],
        "questionsNumber": 2,
        "polls": [
          {
            "id": "poll1",
            "question": "What feature interests you most?",
            "answer": "API Integration",
            "timestamp": "2025-01-07T10:05:00.000Z"
          },
          {
            "id": "poll2",
            "question": "Would you recommend this?",
            "answer": "Yes",
            "timestamp": "2025-01-07T10:20:00.000Z"
          }
        ],
        "pollsNumber": 2,
        "ctaClicks": [
          {
            "id": "cta1",
            "name": "Download Whitepaper",
            "url": "https://example.com/whitepaper.pdf",
            "timestamp": "2025-01-07T10:10:00.000Z"
          },
          {
            "id": "cta2",
            "name": "Schedule Demo",
            "url": "https://example.com/demo",
            "timestamp": "2025-01-07T10:25:00.000Z"
          }
        ],
        "ctaClicksNumber": 2,
        "resourceClicks": [
          {
            "id": "res1",
            "name": "Product Deck",
            "url": "https://cdn.example.com/product-deck.pdf",
            "timestamp": "2025-01-07T10:15:00.000Z"
          }
        ],
        "resourceClicksNumber": 1,
        "circles": [],
        "circlesNumber": 0,
        "comments": 0,
        "messagesReactionsCount": 0
      },
      {
        "_id": "65e6c1b2dab97d4fc595cc09",
        "uid": "490d3566-2b0d-5aa6-c7a2-872674d5a6c4",
        "userId": "user456|||8d6e1e40-9deb-430d-8c17-33bd26fe70a1",
        "name": "Jane Smith",
        "email": "[email protected]",
        "eventId": "8d6e1e40-9deb-430d-8c17-33bd26fe70a1",
        "companyId": "d5907d53-e996-4db5-9575-6b9c17b0df1e",
        "attended": false,
        "viewedReplay": true,
        "registrationDate": "2025-01-04T14:22:15.414Z",
        "createdOn": "2025-01-08T09:30:00.000Z",
        "updatedOn": "2025-01-08T10:00:00.000Z",
        "liveTime": 0,
        "onDemandTime": 30,
        "averageLiveViewTime": 0,
        "averageOnDemandViewTime": 60,
        "liveTimeSpentPercentage": 0,
        "onDemandTimeSpentPercentage": 60,
        "engagementScore": 45,
        "leadScore": 18,
        "rawLeadScore": 72,
        "leadStatus": ["Viewed On Demand"],
        "leadScoreDetails": {
          "viewedRecording": 8,
          "clickedCTA": 5
        },
        "questions": [],
        "questionsNumber": 0,
        "polls": [],
        "pollsNumber": 0,
        "ctaClicks": [
          {
            "id": "cta1",
            "name": "Download Whitepaper",
            "url": "https://example.com/whitepaper.pdf",
            "timestamp": "2025-01-08T09:45:00.000Z"
          }
        ],
        "ctaClicksNumber": 1,
        "resourceClicks": [],
        "resourceClicksNumber": 0,
        "circles": [],
        "circlesNumber": 0,
        "comments": 0,
        "messagesReactionsCount": 0
      }
    ]
  }
}

User Engagement Fields

Each user object in the users array contains the following fields:

Identity Fields

Field	Type	Description
`_id`	String	MongoDB document ID
`uid`	String	Unique user identifier
`userId`	String	Composite user ID (email\|\|\|eventId)
`name`	String	Full name of the user
`email`	String	Email address of the user
`eventId`	String	ID of the event
`companyId`	String	ID of the company owning the event

Attendance & Timing

Field	Type	Description
`attended`	Boolean	`true` if user attended the live event, `false` otherwise
`viewedReplay`	Boolean	`true` if user watched the on-demand recording
`registrationDate`	String (ISO 8601)	When the user registered
`createdOn`	String (ISO 8601)	When the engagement record was created
`updatedOn`	String (ISO 8601)	When the engagement record was last updated

Viewing Time Metrics

Field	Type	Description
`liveTime`	Number	Minutes watched during live event
`onDemandTime`	Number	Minutes watched on-demand/replay
`averageLiveViewTime`	Number	Average percentage of live content watched
`averageOnDemandViewTime`	Number	Average percentage of on-demand content watched
`liveTimeSpentPercentage`	Number	Percentage of live event duration watched (0-100)
`onDemandTimeSpentPercentage`	Number	Percentage of recording watched (0-100)

Engagement & Scoring

Field	Type	Description
`engagementScore`	Number	Overall engagement score (0-100)
`leadScore`	Number	Calculated lead score
`rawLeadScore`	Number	Raw lead score before normalization
`leadStatus`	Array[String]	Lead status values (e.g., ["Attended"], ["Viewed On Demand"])
`leadScoreDetails`	Object	Breakdown of lead score components

Lead Score Details Object

{
  "attendedLiveSession": 10,
  "askedQuestion": 5,
  "answeredPoll": 3,
  "clickedCTA": 8,
  "viewedResource": 4,
  "viewedRecording": 8,
  "timeSpent": 12
}

Questions

Field	Type	Description
`questions`	Array	Array of question objects asked by the user
`questionsNumber`	Number	Total number of questions asked

Question Object:

{
  "id": "q1",
  "question": "Question text",
  "timestamp": "2025-01-07T10:08:15.000Z"
}

Polls

Field	Type	Description
`polls`	Array	Array of poll response objects
`pollsNumber`	Number	Total number of polls answered

Poll Object:

{
  "id": "poll1",
  "question": "Poll question text",
  "answer": "User's answer",
  "timestamp": "2025-01-07T10:05:00.000Z"
}

CTA Clicks

Field	Type	Description
`ctaClicks`	Array	Array of CTA click objects
`ctaClicksNumber`	Number	Total number of CTAs clicked

CTA Click Object:

{
  "id": "cta1",
  "name": "CTA name/title",
  "url": "https://example.com/destination",
  "timestamp": "2025-01-07T10:10:00.000Z"
}

Resource Clicks

Field	Type	Description
`resourceClicks`	Array	Array of resource click objects
`resourceClicksNumber`	Number	Total number of resources clicked

Resource Click Object:

{
  "id": "res1",
  "name": "Resource name",
  "url": "https://cdn.example.com/resource.pdf",
  "timestamp": "2025-01-07T10:15:00.000Z"
}

Social Engagement

Field	Type	Description
`circles`	Array	Array of circles (networking groups) the user joined
`circlesNumber`	Number	Total number of circles joined
`comments`	Number	Number of comments posted
`messagesReactionsCount`	Number	Number of reactions to messages

Headers

The following headers are included in the request:

Header Key	Value	Description
`x-introvoke-web-hook-auth`	Authentication key	The key to validate the authenticity of the request
`user-agent`	`introvoke-web-hook`	Static value
`content-type`	`application/json`	Static value

Validating Requests

Always validate the x-introvoke-web-hook-auth header to ensure the request is legitimate:

const expectedAuthKey = process.env.WEBHOOK_AUTH_KEY;
const receivedAuthKey = req.headers['x-introvoke-web-hook-auth'];

if (receivedAuthKey !== expectedAuthKey) {
  return res.status(401).json({ error: 'Unauthorized' });
}

Responses

The expected responses from the webhook endpoint:

HTTP Response Code	Description	Retry?
`200`	The message was accepted and request was successful	N/A
`400`	The message was malformed	❌ Do not retry
`401`	The authentication failed and message could not be processed	❌ Do not retry
`404`	The endpoint does not exist	❌ Do not retry
`429`	Request quota was exceeded	✅ Retry after some time
`500`	Internal server error	✅ Retry after some time

Best Practices for Responses

Respond Quickly: Return a 200 response within 5 seconds
Process Asynchronously: Queue the data for processing after responding
Handle Errors Gracefully: Log errors but still return appropriate status codes
Implement Idempotency: Use webHookInvocationId to detect and handle duplicates

Example:

app.post('/webhook/event-ended', async (req, res) => {
  // Validate auth
  if (req.headers['x-introvoke-web-hook-auth'] !== expectedKey) {
    return res.status(401).json({ error: 'Unauthorized' });
  }

  // Respond immediately
  res.status(200).json({ success: true });

  // Process asynchronously
  const payload = req.body;
  processEventData(payload).catch(err => {
    console.error('Error processing webhook:', err);
  });
});

Pagination

When an event has many attendees, the data is paginated to keep payloads manageable.

Pagination Fields

Field	Type	Description
`totalCount`	Number	Total number of users across all pages
`page`	Number	Current page number (1-indexed)
`size`	Number	Number of users in this page

Configuring Batch Size

Batch size is configurable! When setting up your webhook subscription, you can specify:

Custom Batch Size: Set the number of users per request (e.g., 10, 50, 100, 500)

Send All at Once: Configure to send all users in a single request (no pagination)

Configuration Options:

Setting	Example	Use Case
Small batches	10-25 users	Real-time processing, rate-limited APIs
Medium batches	50-100 users	Balanced approach (default)
Large batches	250-500 users	Bulk imports, data warehouses
No pagination	All users	Small events (<100), systems optimized for large payloads

To Configure:

Go to your webhook subscription settings in the Sequel Dashboard
Find the "Batch Size" or "Users Per Request" setting
Enter your preferred size or select "Send All"

Handling Pagination

You'll receive multiple webhook invocations for the same event if there are more users than fit in one configured page.

Identify pages for the same event:

Same eventId in details
Same correlationId (groups all pages together)
Different webHookInvocationId for each page
Different page number